Portfolio

Newsletters - "Vanguard Gold Online"

In an effort to reduce costs associated with printing and mailing the Vanguard Gold, I created an online version. In addition to the cost benefits, the online letter has greatly reach amongst Vanguard's agency force. The new format also allows for more in depth content, free of space restraints.

Purpose: To inform and entertain Vanguard's primary target audience (it's agents) through a series of news and feature stories.

Serve as the newsletter editor. Resposible for developing story lists, writing all articles, proofing, content layout, photography, artwork and distribution.

 

VanguardGoldOnline

Click Image to View Online Letter